Blue Cross of CA to become Anthem Blue Cross

Blue Cross of California to become Anthem Blue Cross

Starting April 1, 2008, Blue Cross of California will begin to do business as Anthem Blue Cross, taking on a trusted brand name that symbolizes quality for millions of consumers across the country.

This means Blue Cross of California products and services will be offered under the Anthem Blue Cross brand. Blue Cross of California’s affiliate, BC Life & Health Insurance Company, will also adopt the Anthem brand and change its name to Anthem Blue Cross Life and Health Insurance Company.

The brand change to Anthem will apply to our complete product portfolio, including medical, dental, vision, life, employee assistance programs and behavioral health services.

The Anthem brand, used by 11 other health plans across the country, is well recognized and known for quality, affordable health care coverage. With a strong reputation in the market as a trusted choice for consumers, the Anthem brand name embodies the same consistency, strength, security and stability as the Blue Cross of California name.

Stay tuned for more information as it becomes available.

Julia